PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)
Abstract
Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.
Downloads
References
Aziz, Abdul. Pengantar Manajemen Subtansi Administrasi Pendidikan, (Surabaya: Pena Salsabila, 2017.
Herdiana, Dedi. dan Khoiruddin, “Peran dan Strategi Humas dalam Pembentukan Citra Perguruan Tinggi Islam” dalam Jurnal Aktualisasi Nuansa Ilmu Dakwah, volume. 15, No. 2 Desember 2016.
Minarti, Sri. Manajemen Sekolah. Jogjakarta: Ar-Ruzz Media, 2016.
Moleong, Lexy J. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya 2010.
Rahadhini, “Peran Public Relation Dalam Membangun Citra Perusahaan Melalui Program Corporate Social Responsibility” dalam Jurnal Ekonomi Dan Kewirausahaan, Volume 10, No. 1 (April 2010.
Rahmad, Abdul. Manajemen Humas Sekolah. Yogyakarta: Media Ekonomi, 2016.
Sahlan, Asmaun. Mewujudkan Budaya Relegius. Malang: UIN-MALIKI PRESS, 2016.
Suryosubroto, Manajemen Pendidikan Di Sekolah, (jakarta: pt. Rineka cipta, 2004.
Tim Dosen Administrasi Pendidikan Universitas Pendidikn Indonesia, Manajemen Pendidikan, Bandung: Alfabeta, 2012.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to copy and redistribute the material in any medium or format with an acknowledgment of the work's authorship and initial publication in this journal and also allows to remix, transform, and build upon the material for any purpose, even commercially with contributions under the same license as the original.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.